Difference Between Employee and Employer Branding

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Difference Between Employee and Employer Branding

Difference Between Employee and Employer Branding

idBosDifference Between Employee and Employer Branding. Maybe you have already heard, but it is also very easy to confuse both terms. They sound the same and are almost written identically, but they are polar opposites. One focuses on the environment while the other focuses on people. You still can not guess which is which? Calm down, it also cost us a little work at the beginning. Do not worry, here in Profesionistas we explain the: Difference between Employee and Employer Branding.

Employer branding ‘how to make your employees happy’

A translation would be development of the brand as an employer. Have you ever heard that the best companies have the best facilities? Have you seen those photos of the offices of Google or Volaris where they have foosballs and many decorations? Well, that’s just part of this concept. In a few words are the actions of a company to create a reputation. Create an image towards outsiders about what it is like to work here. This not only aims to attract employees, but also to the best profiles that want to work in the best place. Achieving such an image requires not only beautiful and open spaces, but inclusive policies; something that is very linked with the experience of the employee. We’ve talked about that before and we’ll leave you the article here.

Employer branding ‘how to make your employees happy’

Currently companies build their reputation through social networks and word of mouth. And practically, any employee outside the office is an ambassador of the brand. Then, the actions of offline and online employees contribute positively or negatively to the image of the company. Then, employee branding seeks that employees align their behavior and point of view with that of the company, with its values ​​and objectives. In the end, employees are a better reference on the quality of a brand than the opinion of executives, directors or reports.

Employees can participate to improve the image of the company by sharing the post of the official account in their social networks. Participate in events such as marathons or fundraisers and upload photos to social networks with hashtags. On the internet, everyone is free to say what they want, but companies should have social media guides for employees. Here is the example of Intel. In addition, listening to the voice of employees and generating easy-to-share content is a key element. For example, someone who is proud to say that they work at Netflix is ​​the result of good employee branding.

Building the reputation of a brand through the employee and employer branding directly affects the competitiveness of a company. Knowing it also directly affects our lives as professionals, since personal branding is what we express as candidates or entrepreneurs to our employers and potential clients. When our own values are complemented with the values of the companies, it is when an unparalleled synergy is formed to make work life super productive and constructive.

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