How To Change A Cold Traffic Into Active Buyers?

No comment 236 views
How To Change A Cold Traffic Into Active Buyers?

How To Change A Cold Traffic Into Active Buyers? (image by Pixbay)

Table of Content:

idBosHow To Change A Cold Traffic Into Active Buyers. A lot of thought out there that are less precise, if say content marketing is a blog.

Actually, the blog is just one (albeit a major part) of content marketing strategies which are made for the purpose of change:

  • Your visitors into leads
  • Lead into a customer
  • The customer became Active buyers

So the good news is if you have a blog, you have the main points in content marketing.

The blog has a very specific role.

Most of the digital marketer impose blog to do that rather than being a role that is content marketing.

So, the digital marketer that failed to get the desired results.

To turn cold prospects into buyers using content marketing, you can listen to it more here.

Simple Marketing Funnel

This is one method of Marketing 101, but here will discuss more the concept of content marketing.

To change the cold traffic into a customer, then you have to pass three stages below.

  • Awareness
  • Evaluation
  • Conversion

Your prospects will not think the solution you provided if they are not aware of the problems and the solutions you provide.

The conversion will be impossible obtained before the prospective customer you think existing solution options the front side.

Here’s what Digital Marketer mean by content marketing.

TOFU, MOFU, BOFU Content Marketing
To move prospects through the funnel marketing, they need content that meets their needs every phase of its.

In other words,

  • They need content on top of the funnel (TOFU) which facilitate awareness.
  • They need the content in the middle of the funnel (MOFU) which facilitate the evaluation.
  • They need content on the bottom of the funnel (BOFU) that facilitate the conversion.

Easy isn’t it?

The blog is very fantastic to facilitate awareness but blogs are not used to facilitate evaluation and conversion.

Evaluation and conversion is a very important part of your business. So don’t be surprised if you have a Blog but do not affect much on turnover of your business, the reason is simply that they aren’t through stage MOFU and BOFU so they are only aware of their issues.

To move the prospect of passing the MOFU and BOFU, you need a different type of content appropriate to the image below.

That is what is called a content lifecycle.

You can see each stage of the funnel and the required content of each stage.

Top of the funnel

Top of the funnel Image Credit: via webdam

The Top Of The Funnel (TOFU) Content Marketing

The prospect will enter the top of the funnel (TOFU), at first usually, they aren’t aware of the solution you are offering and are not even aware of their problems.

Therefore, you need content that is readily accepted by your audience.

The reason is they have little motivation to enter the funnel you. Called a bit because by opening up your blog, then they have the motivation even though only a little. Your task is made slightly their motivation becomes increasingly large.

You need a topic content that can be shared with the usual free contains:

  • Entertainment
  • Education
  • Inspiration

Then you are ready to create content types such as:

  • Blog Post
  • Social Media Update
  • Infografik
  • Photography
  • Digital Magazine/Buku
  • Audio/Video Podcast
  • Microsite
  • Magazine/newspaper that printed (it takes a budget large enough for this section)
  • Research

Do you need any type of content in Your Funnel? Of course not!

Most of you do post the content on blogs and in social media like Facebook, Twitter, Instagram, or LinkedIn.

Once you learn this kind of content and topic, the next step if you do post content, you can add other types of content such as podcasts or newsletter in regular media you use.

Remember, the main purpose of the Top of The Funnel (TOFU) is to make prospects aware of “problems” and “solutions” that they need.

Let’s see an example blog uses the WholeFoods Whole Story to raise awareness of the benefits of sea shells, by providing useful content.

Do you need any type of content in Your Funnel? Of course not!

Most of you do post the content on blogs and in social media like Facebook, Twitter, Instagram, or LinkedIn.

Once you learn this kind of content and topic, the next step if you do post content, you can add other types of content such as podcasts or newsletter in regular media you use.

Remember, the main purpose of the Top of The Funnel (TOFU) is to make prospects aware of “problems” and “solutions” that they need.

The middle of the Funnel (MOFU) Content Marketing

The main purpose of the Middle of the Funnel (MOFU) is to change the “problem” and “solution aware” start by changing your prospects into leads.

You can use the free content so you get their contact information through an opt-in to receive offers from you.

It is called with a lead magnet. The lead magnet can be:

  • A resource to educate
  • A useful resource for those
  • Download software
  • Discount or coupon
  • Quiz or survey
  • A Webinar or event

The third type of content required by the Bottom of the Funnel (BOFU) to convert your leads into Your customer.

Bottom of the Funnel (BOFU) Content Marketing

Well, now it’s time You sell, what type of content can make the leads make a decision to buy?

Here are some kind

  • A demo or Free Trial
  • Customer Testimonials
  • Benchmarking between Products
  • A Webinar or Event
  • Small Classes

Leads you may have read blogs and download magnet leads You, but you need content that helps them decide to buy your product or Your competitor’s products.

Whether making the Top of Funnel (TOFU) content on the blog it’s important?
Of COURSE, but if it doesn’t make the content funnel, will only get you a content marketing results disappointing.

How? If you already understand how to convert cold traffic into buyers active? Digital Marketer is excited to hear your thoughts in the column below

author
Author: 

Leave a reply "How To Change A Cold Traffic Into Active Buyers?"